InCinematographer - Issue 3 - 27

27

www.incinematographer.com | Issue 3

TV Academy Honors ARRI ALEXA
Camera System
ARRI has received the highest TV technology recognition for outstanding
achievement in engineering development for its ALEXA camera system...

Frank Zeidler, Harald Brendel & Glenn Kennel accept the Engineering Emmy Award for the ARRI ALEXA camera system

T

he camera of choice on numerous television
and feature productions, ARRI's ALEXA digital
technology has been embraced by the television
industry for its stunning image quality, reliability, and
ease of use.
At the 69th Engineering Emmy® Awards Ceremony
in Hollywood, the Television Academy recognized
ARRI with the most prestigious television accolade
for outstanding achievement in engineering
development for its ALEXA digital motion picture
camera system.
Actress Kirsten Vangsness, who presented the
award, said: "The ALEXA camera system represents
a transformative technology in television due to its
excellent digital imaging capabilities coupled with a
completely integrated postproduction workflow. In
addition, a cohesive pipeline, the onboard recording
of both raw and a compressed video image, and an
easy-to-use interface contributed to the television
industry's widespread adoption of the ARRI ALEXA."
The Engineering Award was accepted by ARRI´s
Harald Brendel, Teamlead Image Science, and
Frank Zeidler, Senior Manager Technology and
Deputy Head of R&D - both members of the ALEXA
development team - as well as Glenn Kennel,
President of ARRI Inc.
Technical legacy
In his acceptance speech, Harald Brendel
mentioned ARRI's 100-year legacy of laying the
foundation for the ALEXA and keeping the camera
today as the industry workhorse. He noted: "I must
thank Executive Board Member, Franz Kraus, for
steering the company into the digital age, for

building up our understanding of film and its imaging
characteristics to produce the ARRILASER and
ARRISCAN. This paved the way to the ALEXA which
we introduced in 2010. Thank you to the Television
Academy and most importantly, to our many
customers who drive us to continue to improve."
There is also great enthusiasm for the Engineering
Award in Munich, Germany, where the headquarters
of this globally active film and media technology
company is based.
Franz Kraus, Executive Board Member of ARRI,
responsible for technology, comments: "This
prestigious award especially recognizes the hard
work of the ALEXA core team of engineers, who
started almost two decades ago in the digital
intermediate days. They brought all of their
accumulated knowledge and experience to the
ALEXA camera project, thus implementing the much-

ARRI ALEXA SXT W is the latest
addition to the ALEXA family

appreciated cinematic look of the ALEXA. We are
very grateful for this very special acknowledgement
of the Television Academy."
Dr Joerg Pohlman, Executive Board Member of
ARRI, responsible for the operative business, adds:
"We are very thankful to the Television Academy for
their esteemed recognition. Since its inception, ARRI
has prided itself on being a long-term professional
partner to the global film and television industries.
This commitment will continue to drive us in the
future and we look forward to many more years of
successful collaboration."

Film-like imagery
Renowned for a film-like, organic look and high
dynamic range, the ALEXA digital camera was
quickly embraced for its stunning image quality,
reliability, efficient workflow, and ease of use.
ALEXA's upgradeable design has allowed the system
to remain the camera of choice for television and
feature production even seven years after its release.
The camera technology is now available in multiple
iterations: the ALEXA Mini, ALEXA SXT Studio with
optical viewfinder and the newly introduced ALEXA
SXT W for wireless control.
Some notable shows captured on ALEXA include
recent Emmy winners The Handmaid's Tale, The
Night Of, Veep, Big Little Lies, along with Game
of Thrones, Man in the High Castle, Mozart in the
Jungle, Insecure, Modern Family, and many more.
The Television Academy's Engineering Emmys
are presented to individuals, companies, or
organizations for engineering developments
that considerably improve existing methods or
innovations that materially affect the transmission,
recording, or reception of television.
The Engineering Emmy Award is especially
significant this year since 2017 marks ARRI's
centenary. Earlier this year, ARRI was honored by the
Academy of Motion Picture Arts and Sciences with
a Scientific and Engineering Award for the forwardlooking concept and innovative technology of its
ALEXA digital camera system.
The Academy of Motion Picture Arts and Sciences
has recognized ARRI's engineers and their
contributions to the industry with 19 Scientific and
Technical Awards.
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