InCinematographer - Issue 3 - 32

www.incinematographer.com | Issue 3

Emmy Win: FUJINON Credits
Cinematographers
FUJINON's Technical Emmy® win is laid at the feet of television series cinematographers who laud
the cine zooms' 'more flexible and faster shooting style'...

he Optical Devices Division of FUJIFILM has been
awarded an Engineering Emmy® for its FUJINON
"4K Cine Zoom Lenses providing imagery in television"
by the Television Academy, and received the honor at
this year's Academy's Engineering Awards ceremony.
The introduction of FUJINON's Cabrio and Premier
series of cinema zoom lenses brought about the
ability to cover Super 35mm imagers and efficiently
shoot the full gamut of television production without
sacrificing image quality.
"The willingness of some of the top
cinematographers and their rental houses to test,
explore and provide feedback about our lenses is
an integral part of this Emmy win," states Thomas
Fletcher, Director of Sales, FUJIFILM Optical Devices
Division.
"They're a very loyal group, devoted to their
lens choice. To test a new cinema lens is not
something that's considered lightly. Winning an
honor as prestigious as an Emmy is an affirmation
of FUJIFILM's dedication to the art and craft of
cinematography. We thank the Academy for their
recognition of our work and for the support we've
received from the cinematography community."

During FUJINON Day Atlanta,
Bill Wages, ASC, gives feedback
on FUJINON Cabrios with
Radames Gonzalez from ARRI Rental

FUJINON ZK3.5x85
Cine Zoom Lens
F

UJINON's ZK3.5x85 is a telephoto zoom lens with
a frequently-used focal length covering from 85
to 300mm.
The detachable servo drive unit on the ZK series,
allows the lens to be operated in the same manner
as a traditional broadcast ENG-style lens and
accessories. With the servo drive unit removed,
traditional cinema manual, or external cine motors
for zooming and focusing operation is available for
all models of this series.

DP
Paul Sommers
with FUJINON
Cabrio 85-300mm
(Photo: Chuck Hodes)

Creative Recognition
Two cinematographers won Creative Arts Emmy's
this year using FUJINON cine zooms: David Miller,
ASC, for Veep won "Outstanding Cinematography
for a Single-Camera Series (Half Hour) honors; and
Donald A. Morgan, ASC, was awarded an Emmy for
The Ranch in the "Outstanding Cinematography for a
Multi-Camera Series" category.
Others who've embraced the
new FUJINON zoom lenses include
three-time ASC Award winner
William Wages, ASC (Burn Notice,
Containment,
Revolution,
Sun
Records). For Wages, the FUJINON
Cabrio 19-90 and 85-300mm zooms
have "changed the way I shoot."
Wages says: "With their speed alone,
they're virtually the only lenses I'm
using. The optical quality, small
size and speed are unequalled. The
combination of these two lenses
are ideal for television production."
Wages is an ASC recipient of the
Career Achievement in Television.

FUJINON ZK3.5x85 telephoto zoom lens

With the latest optical simulation technology and
high precision large diameter aspherical elements,
the lens offers both high optical performance and a
lightweight compact body of 2.9kg.
Thanks to high resolution from the center to
corner, high image quality without image distortion
will be exhibited on the large screens of movie
theaters.

For some, the optical quality of the FUJINON
lenses has generated new loyalty to the brand. DP
Paul Sommers, Empire, one of the most-watched
television shows, says: "I often have as many as 300
lights in the frame and 50 of them aimed at the lens.
With most zooms, the flares would be horrifying, but
with the FUJINONs, I only get the specular flares I
choose. They offer unparalleled sharpness, edge to
edge, no vignetting, no exposure ramping, and no
breathing. I won't use another family of zooms."
This win marks the sixth Engineering Emmy award
granted to FUJIFILM and FUJINON.
www.FUJIFILM.com

Top Awards
E

stablished by the Television Academy in 1948,
the Technical or Engineering Emmy awards
are considered to be the most prestigious in the
broadcasting industry.
FUJIFILM/FUJINON has won awards for:
* The world's first autofocus system,
"Precision Focus," in 2009;
* Lens technology developments for solid
state imagers cameras in high definition
formats in 2005;
* Implementation in Lens Technology to Achieve
Compatibility with CCD sensors in 1996;
* Developments in Metal Tape Technology
in 1990;
* Development of the new high-speed color
negative film A250 Color
Negative Film in 1982.
The Technical Emmy awards are
presented to an individual, company
or
organisation
for
engineering
developments that considerably improve
existing methods or innovations that
materially affect the transmission,
recording or reception of television.

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